Telefónica Alpha was the moonshot innovation lab of Telefónica, exploring radical ideas at the intersection of technology, lifestyle, and human wellbeing.

Brought in as a UI designer on a forward-thinking lifestyle app focused on identity, emotional health, and belonging. Partnering with a Paris-based Alpha team, I helped shape the product vision through design—evolving raw concepts into tactile, expressive mobile experiences. The app encouraged self-expression and mental wellness through playful, block-based interactions, rich color-coded tagging, and an inclusive tone of voice. I led the refinement of visual language, micro-interactions, and UI structure, helping establish a distinct, youth-focused design direction aligned with Alpha’s experimental ethos.